Key People

DTER provides a full suite of services to meet the social, marketing and evaluation research needs of its clients.

Pamela Watson (GM)

Adv. Dip. Business (Marketing)

Pamela has been involved in the marketing and social research industry for more than 20 years. During her career, Pamela has designed and conducted numerous social research, marketing and evaluation projects. She is known for her ability to work closely with clients and deliver strategic insights on time and on budget.

Over the years, Pamela has conducted a variety of studies with a broad cross section of community segments, including general population, specific groups, farmers and rural industry stakeholders. Skilled in both quantitative and qualitative research as well as evaluations, Pamela has been able to design projects that provide valuable insight into a variety of issues and assist in the development of strategies and campaigns.

Daniel Watson (Research Director)

B.Sc. (Health)

Daniel has spent many years as a key member of the DTER team, working across all areas of the business and interacting with all levels of clients, from grass roots to senior executives.
Daniel has extensive experience in social research, marketing research and evaluations – from design phase and project conduct through to analysis and reporting as well as presenting findings to clients.

Daniel is responsible for DTER’s advanced analytics on quantitative projects, including statistical testing and comparisons, multi-variate analysis, segmentation, predictive modelling and ESRI mapping.